2014/15 Undergraduate Module Catalogue

LUBS1890 Starting Your Own Business

10 Credits Class Size: 160

Module manager: Emilee Simmons
Email: E.L.Simmons@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2014/15

Mutually Exclusive

LUBS1015 Enterprise in Action
LUBS1120 Enterprise and Entrepreneurship

This module is not approved as a discovery module

Module summary

This is practical experience in setting-up and running a business. It is supported by academic staff, and a multi-award winning business simulation software, "SimVenture", allowing students to delve into the issues of planning, financing, managing and operating their own virtual company. In small groups, students use the business simulation game to establish a virtual company, which allows them to learn about business and being an entrepreneur. SimVenture is a business game driven by decisions made by the users. Therefore, students make decisions about all aspects of their business, while they monitor the impacts of each decision, evaluate their progress and change their strategies and consequent actions. This module is supported by both online learning and on-campus workshops.

Objectives

This module aims to provide students with the opportunity to learn about entrepreneurship and business planning both independently and in groups using videos, podcasts, reading and other online materials. Within workshops students will be provided with the opportunity to take what they’ve learnt online and put this into practice, during innovative and collaborative activities.

Learning outcomes

Upon completion of this module students will be able to:
- Recognise and apply basic general small business management skills in the areas of planning, organising, directing & controlling
- Identify and apply standard management practices
- Recognise the underlying principles of how enterprises are created and run

Skills outcomes

Upon completion of this module students will be able to:
Transferable
- Apply a range of key skills to Decision Making, Group Work, Business Planning, Self-Directed Learning and Problem Solving
- Employ functional concepts & operations in activities

Subject specific
- Reflect on their own personal goals and values in relation to starting an enterprise

Syllabus

Indicative content:
- Understanding entrepreneurship and enterprise creation
- Developing management practices such as committee meeting procedures, action-planning, analysis and evaluations
- Understanding management function roles that shape a company including marketing, finance, HR, sales and operations
- Understanding the range of funding available to start a new business
- How to articulate a business plan and pitch to potential investors

Students will become part of collaborative group to form a new venture in order to understand how businesses are formed and developed.

Teaching Methods

Delivery type Number Length hours Student hours
Group Project 1 2 2
Seminars 10 2 20
Private study hours 78
Total Contact hours 22
Total hours (100hr per 10 credits) 100

Private study

Online Collaborative Learning
- 20 hours of online coursework & activities

Self-Directed study
- 23 hours Company meetings and activities
- 20 hours preparing assessed coursework
- 15 hours learning materials (online & offline)

Opportunities for Formative Feedback

Attendance will be expected at every session, and non-attendance without good reason followed up.

Each in-class session is interactive with group work and discussion, with online activities allowing for individual reflection as well as group collaboration, so involvement is key to this process. Progress will be monitored and issues will be addressed during the interactive workshop and online learning sessions.

Methods of Assessment

Coursework
Assessment type Notes % of formal assessment
Presentation Each company will present a 2-minute pitch on their business with support from a 1-page Executive Summary hand-out 30
Report Each student submits a Final Report of 1,800 words reflecting on group work and individual skills learnt across the course 70
Total percentage (Assessment Coursework) 100

Resit by 2 hour written examination.

Reading List

The reading list is available from the Library website

Last updated: 2/25/2015

Errors, omissions, failed links etc should be notified to the Catalogue Team